It’s kid’s favorite treat. Last time while at grocery store, I noticed a 3 yr old kid with her father. She was very sure that she wants kinder joy and nothing else, and then there was another kid right after that…this is quite a common sight now a days if you go to a super store, or neighborhood grocery store, is n’t it?
The thing that surprised me that father was very proud to buy her “kinder joy’ and I could hear him saying ‘Ok mera beta kinderjoy khayega…achha lagta hai aapko…’ and now this treat comes in different packs for girls and boys to entice and it has gender specific toys according to the boys and girls liking of colors, objects.
Ferrero launched Kinder Joy in Italy in 2001. It was sold in Germany from May 2006, in China from 2007, and was introduced in India in 2009, and lets look at the ingredients of this product –
Ingredients
- Sugar
- Edible Vegetable Oils
- Fats
- Skimmed Cow Milk Powder (19.5%)
- Toasted Wheat Germ
- Low Fat Cocoa Powder (4%)
- Wheat Starch
- Powdered Barley Malt Extract
- Emulsifier (Lecithin – INS 322)
- Whey Protein
- Raising Agent (INS 500ii, INS 503ii)
- Salt
(source: www.ferreroindia.com/fc-2518)
Did you notice the first two ingredients? They are SUGAR & EDIBLE VEGETABLE OILS!
If you know, the ingredients are always listed in the decreasing order of their quantity in the product. That means this product is a complex mix of sugar and edible vegetable oils. It is also clear from the Nutritional Information that more than 50% (10.1g out of 20g) of the product is sugar.
I think no need to worry about other ingredients given that main ingredients are sugar and oils.
Nutritional Information
It is important to note that Sugar is the leading cause of most diseases and vegetable oils are equally bad too, and if this is mix of these two key ingredients, then why would you let your kids eat it?
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I dont think that kinder joy is bad. If you look at the ingredients they are even present in lays, kurkure Or even your favorite healthy snacks. Kids don’t eat ki der joy everyday that that nutritional value makes you every concerned
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You are right, these ingredients are present in other so called “Healthy Snacks” but 90% of the snacks labelled as “healthy” is rarely healthy. More than 50% of the content is White Sugar and Veg oils – sugar is more addictive than drugs (really) – it should not enter our body, forget being healthy, and vegetable oils are generally refined – imagine your kid is eating is decorated sugar + veg oil mix.
Taking examples of Kurkure – 42% is a secret ingredient called “Rice Meal” – which is ground by-product of rice milling consisting of rice bran, polishings, and some rice flour and used chiefly as a feed for livestock. Roughly 60-70% of total is this rice by-product and veg oils.
Of course, we as parents can eat and feed out kids whatever we want, of course they make it look so yum, and taste so that it goes down our throat with ease, but at end, it all ends up as some or other medical condition and at times hard to recover from – be it hormonal imbalance in girls (PCOS, PCOD, Thyrpid), or others. Decision is yours.