Keep your kids away from kinder joy

It’s kid’s favorite treat. Last time while at grocery store, I noticed a 3 yr old kid with her father. She was very sure that she wants kinder joy and nothing else, and then there was another kid right after that…this is quite a common sight now a days if you go to a super store, or neighborhood grocery store, is n’t it?

The thing that surprised me that father was very proud to buy her “kinder joy’ and I could hear him saying ‘Ok mera beta kinderjoy khayega…achha lagta hai aapko…’ and now this treat comes in different packs for girls and boys to entice and it has gender specific toys according to the boys and girls liking of colors, objects.


Ferrero launched Kinder Joy in Italy in 2001. It was sold in Germany from May 2006, in China from 2007, and was introduced in India in 2009, and lets look at the ingredients of this product –


  1. Sugar
  2. Edible Vegetable Oils
  3. Fats
  4. Skimmed Cow Milk Powder (19.5%)
  5. Toasted Wheat Germ
  6. Low Fat Cocoa Powder (4%)
  7. Wheat Starch
  8. Powdered Barley Malt Extract
  9. Emulsifier (Lecithin – INS 322)
  10. Whey Protein
  11. Raising Agent (INS 500ii, INS 503ii)
  12. Salt


Did you notice the first two ingredients? They are SUGAR & EDIBLE VEGETABLE OILS!

If you know, the ingredients are always listed in the decreasing order of their quantity in the product. That means this product is a complex mix of sugar and edible vegetable oils. It is also clear from the Nutritional Information that more than 50% (10.1g out of 20g) of the product is sugar.

I think no need to worry about other ingredients given that main ingredients are sugar and oils.


Nutritional Information

Image result for kinder joy india ingredients

It is important to note that Sugar is the leading cause of most diseases and vegetable oils are equally bad too, and if this is mix of these two key ingredients, then why would you let your kids eat it?